PORTFOLIO
PORTFOLIO
richarao'sportfolio.org
I'm Richa, a junior Economics Student at Pennsylvania State University, with minors in Digital Media Trends and Analytics as well as Leadership in Sustainability.
I am passionate about Creative and Brand Marketing with a Digital focus
Richa Rao
Insipiration
Digital campaigning
Brand Management
Market reasearch
Content Marketing
I am deeply passionate about brand storytelling and its power to build meaningful connections with audiences. By focusing on the customer journey, I’ve consistently crafted campaigns that resonate and drive engagement, as seen during my time at Red Bull and Penn State Global. I prioritize creating experiences that captivate and foster long-term relationships. I’m eager to bring this customer-focused approach to my work.
Latest Project
Marketing suggestion to RedBull India. Make Flavors correspond to National Cricket Teams to generate support (only for reference).
Mock Brand Strategy
Tiffany & Co.'s marketing strategy centers on maintaining its status as a symbol of timeless luxury and sophistication. The brand leverages its iconic blue box and heritage to create an emotional connection with customers, emphasizing exclusivity and tradition. Its campaigns often highlight craftsmanship, authenticity, and milestones, positioning its jewelry as heirloom-quality pieces for special moments.
Tiffany blends modernity with tradition by engaging younger audiences through collaborations, social media presence, and partnerships with influencers and celebrities.
View My Resume
My Skills
-
As a Sustainability Coordinator and Strategic Asia Partnerships Facilitator at Penn State Global, I developed messaging strategies and tools to promote sustainable brand practices, ensuring all partnerships aligned with Penn State’s values and goals.
-
At Red Bull India, I analyzed regional trends to develop data-driven digital strategies, boosting engagement and loyalty in key markets.
-
Co-founded SpicyBerry.in, growing Instagram to 1,300+ followers through engaging content, ethical branding, and effective audience strategies.
-
As PR Director for ISC, I boosted event visibility, built promotional materials, and fostered engagement through strategic outreach and narratives.
Make it
stand out.
Devising a great marketing strategy is not easy, analyze how your leaders in their field do it!
Marketing Case Study: Oatly – Ethical Branding Through Radical Transparency
Brand Focus: Oatly, the Swedish oat milk company, has built its identity on sustainability, transparency, and bold, purpose-driven marketing. It positions itself as more than a dairy alternative—Oatly is a climate-conscious lifestyle brand.
Ethical Branding Strategies Used:
Radical Transparency
Oatly prints carbon footprints of its products directly on packaging (e.g., 0.49 kg CO₂e per liter).
It openly shares its challenges and controversies, such as backlash from its 2020 private equity deal, creating conversation—not concealment.
Playful Activism
Campaigns like “It’s Like Milk, But Made for Humans” directly critique dairy while keeping a quirky tone.
Messaging balances educational impact with emotional relatability—a strong ethical branding move.
Minimalist, Honest Aesthetics
Packaging mimics handwritten notes and self-aware commentary (“This tastes like wow”)—a tactic to build trust and approachability.
No artificial wellness jargon—just direct messaging and product integrity.
Sustainability as a Core Value, Not a Trend
Oatly doesn’t treat sustainability as a side project. It’s part of the product’s DNA and brand voice.
Focus on reducing emissions, using recycled materials, and educating consumers makes it authentic.
Impact:
Oatly transformed from a niche product to a cult-favorite globally, entering coffee shops, supermarkets, and culture itself. It proves ethical branding can be both disruptive and delightful.
Water usage by Milk typeTikTok Shop Expansion Case Study
Previous Works
Sustnability Editor and Coordinator, 2024
SpicyBerry
Co-Founder, 2021
Penn State Global
Facilitator, 2024
RedBull India
ISC Penn State
Brand Intern, 2024
Director of Member Engagement, 2024
