PORTFOLIO
PORTFOLIO
richarao'sportfolio.org
I'm Richa, a junior Economics Student at Pennsylvania State University, with minors in Digital Media Trends and Analytics as well as Leadership in Sustainability.
I am passionate about Creative and Brand Marketing with a Digital focus
Richa Rao
Insipiration
Digital campaigning
Brand Management
Market reasearch
Content Marketing
I am deeply passionate about brand storytelling and its power to build meaningful connections with audiences. By focusing on the customer journey, I’ve consistently crafted campaigns that resonate and drive engagement, as seen during my time at Red Bull and Penn State Global. I prioritize creating experiences that captivate and foster long-term relationships. I’m eager to bring this customer-focused approach to my work.
Latest Project
Marketing suggestion to RedBull India. Make Flavors correspond to National Cricket Teams to generate support (only for reference).
Mock Brand Strategy
Tiffany & Co.'s marketing strategy centers on maintaining its status as a symbol of timeless luxury and sophistication. The brand leverages its iconic blue box and heritage to create an emotional connection with customers, emphasizing exclusivity and tradition. Its campaigns often highlight craftsmanship, authenticity, and milestones, positioning its jewelry as heirloom-quality pieces for special moments.
Tiffany blends modernity with tradition by engaging younger audiences through collaborations, social media presence, and partnerships with influencers and celebrities.
View My Resume
My Skills
-
As a Sustainability Coordinator and Strategic Asia Partnerships Facilitator at Penn State Global, I developed messaging strategies and tools to promote sustainable brand practices, ensuring all partnerships aligned with Penn State’s values and goals.
-
At Red Bull India, I analyzed regional trends to develop data-driven digital strategies, boosting engagement and loyalty in key markets.
-
Co-founded SpicyBerry.in, growing Instagram to 1,300+ followers through engaging content, ethical branding, and effective audience strategies.
-
As PR Director for ISC, I boosted event visibility, built promotional materials, and fostered engagement through strategic outreach and narratives.
Make it
stand out.
Devising a great marketing strategy is not easy, analyze how your leaders in their field do it!
Previous Works
Sustnability Editor and Coordinator, 2024
SpicyBerry
Co-Founder, 2021
Penn State Global
Facilitator, 2024
RedBull India
ISC Penn State
Brand Intern, 2024
Director of Member Engagement, 2024
